At Michael Cloke, Academy of Marketing, we are pleased to present the most creative, easy-to-use, well-integrated teaching, and learning tools available for your courses. Browse our products to find the perfect solution for your particular needs.
Principles of Marketing 13e | Home Study Course
For Undergraduate and Graduate Level Marketing Courses
The Principles of Marketing | Home Study Course is an introduction to the language and issues of marketing with an emphasis on learning to develop responsive marketing strategies that meet customer needs.
The course focuses on basic marketing concepts, the role of marketing in the organization, and the role of marketing in society.
Topics include market segmentation, product development, promotion, distribution, and pricing. Other topics, which will be incorporated into the course, are external environment (which will focus on integrative topics with marketing, such as economics, politics, government, and nature), marketing research, international/global marketing with relevance to cultural diversity, ethics, the impact of technology on marketing, and careers in marketing. Learn more…
Marketing Management 14e | Home Study Course
For Graduate Level *Marketing Management* Courses
The characteristics and management of markets are described in topics that include the marketing environment, components of the marketing mix, market segmentation, and planning.
The course focuses on formulating and implementing marketing management strategies and policies, a task undertaken in most companies at the strategic business unit level. The marketing management process is important at all levels of the organization, regardless of the title applied to the activity. Typically, it is called corporate marketing, strategic marketing, or marketing management. For our purposes they all involve essentially the same process, even though the actors and activities may differ. The course will provide you with a systematic framework for understanding marketing management and strategy. Learn more...
Hospitality and Tourism | Home Study Course
For Undergraduate and Graduate Level Courses in *Hospitality and Tourism Marketing* Courses
THE most widely used Hospitality marketing text–this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today’s global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.
Experiential exercises and new material on social networking, database marketing and revenue management help solidify this course and book’s position as the definitive source for information on hospitality marketing. Learn more…
Consumer Behavior 9e | Home Study Course
For Undergraduate and Graduate Level *Consumer Behavior* courses
Explore the “act of buying” and beyond.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
NEW! Get hands-on with real consumer data: Mintel Memo and Dataset Exercises. Added to the end of each section, these new exercises provide students with actual data, obtained from recent consumer surveys. Each exercise presents Mintel’s data—with suggestions on how to use it for answering specific marketing questions—and challenges students to make sense of what the numbers mean.
NEW! Keep current: The Latest in Information. This edition presents a current view of research, popular culture, and marketing activities, to help students understand this ever-changing field.
NEW! Hear it from your peers: “CB As I Live It” feature. For this edition, author Michael Solomon invited individuals and student groups from schools across the nation to contribute their own take on key concepts in consumer behavior. The responses, which include essays, photos, poetry, and even YouTube videos, appear in the book and on MyMarketingLab, giving students a snapshot of their peers’ insight as consumers.
NEW! See the effects of the current economic crisis: “ECONsumer Behavior” feature. The issues in today’s economy have had a profound impact on consumer behavior. The new “ECONsumer Behavior” boxed feature appears throughout the book, focusing on how consumer behavior is changing as a result of the current economy. Learn more…
How The Home-Study Online Training Works
Home study online courses (HSOC) are taught by qualified marketing professionals and accessed via an exclusive member’s area on this website. Here is what you need to know:
- The course materials are available for immediate access.
- To get instant access, all you need is a broadband Internet connection.
Benefits of Home-Study Online Training
- No travel costs or travel time
- Same content as in the classroom version of the course
How Instructor-led Online Training Works
Instructor-led online courses (ILO) are taught by a live instructor on a specific day and time. Most courses are exactly the same as their classroom equivalent, including the course duration, content and student materials. Here is what you need to know:
- You receive the course materials in advance.
- To participate on the day of the class, all you need is a broadband Internet connection.
- This allows you to connect to a virtual classroom where you can interact directly with the instructor and your peers
Benefits of instructor-led online training
- No travel costs or travel time
- Same content as in the classroom version of the course
- Live instructor with whom you can interact and ask questions using Voice Over IP (VOIP) Skype
- Modest connectivity requirements let you participate from anywhere
- Go To Learning or Go To Webinar access
- Hands-on labs reinforce concepts learned
- Some classes may be scheduled after business hours to minimise time away from work
Request for Private Class
You can request that our instructor-led online format be delivered as a private class for you or your company. This is very cost-effective, minimises travel, and enables you to receive training customised to your unique needs – delivered to multiple locations simultaneously.
Request a One-to-One Laser Strategy Sessions
You can request a one-to-one laser strategy session (via Skype) with one of our marketing instructors.
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