Marketing for Hospitality and Tourism | Home Study Course
Dear Business Owner/Marketer,
Marketing for Hospitality and Tourism| Exclusive Home Study Course
Experiential exercises and new material on social networking, database marketing and revenue management help solidify this course and book’s position as the definitive source for information on hospitality marketing.
Your Just 60 Seconds Away From NOW!
HOSPITALITY AND TOURISM – COURSE CONTENTS
PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS
1. Introduction: Marketing for Hospitality and Tourism
2. Service Characteristics of Hospitality and Tourism Marketing
3. The Role of Marketing in Strategic Planning
PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES
4. The Marketing Environment
5. Marketing Information Systems and Marketing Research
6. Consumer Markets and Consumer Buying Behavior
7. Organizational Buyer Behavior of Group Market
8. Market Segmentation, Targeting, and Positioning
PART III: DEVELOPING THE HOSPITALITY AND TOURISM MARKETING MIX
9. Designing and Managing Products
10. Internet Marketing
11. Pricing Products: Pricing Considerations, Approaches, and Strategy
12. Distribution Channels
13. Promoting Products: Communication and Promotion Policy and Advertising
14. Promoting Products: Public Relations and Sales Promotion
15. Professional Sales
PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING
16. Electronic Marketing: Internet Marketing, Database Marketing, and Direct Marketing
17. Destination Marketing
18. Next Year’s Marketing Plan
Your Just 60 Seconds Away From NOW!
