Michael Cloke, School of Marketing | Marketing 3.0 Education and Training

Headline and Copywriting

by Michael Cloke BA (Hons) Marketing

In this lesson, I introduce the importance of good headline and copywriting in your marketing communications piece. In an increasingly infantilised world where so much seems to be split into good or bad, correct or incorrect, acceptable or unacceptable, where complex ideas are chopped up for public consumption like food chopped up for a child, where [...]

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Marketing 3.0 Explained

by Michael Cloke BA (Hons) Marketing

In a new book, written by Hermawan Kartajaya and Philip Kotler titled Marketing 3.0: Values-Driven Marketing, they argued that marketing has moved to its next stage: Marketing 3.0. they define Marketing 1.0 as a product-centric era, marked with the famous saying of Henry Ford, “Any customers can have a car painted any color that he [...]

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Contemporary Marketing Practice

by Michael Cloke BA (Hons) Marketing

In this lesson, I introduce contemporary marketing practice that you need to know including; marketing in society, the marketing environment, psychology, consumer behaviour and market research.

So what did you think of these videos? I’d love to hear from you… Please leave a comment or any questions in the box below. Also, if you think that your friends [...]

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Principles of Relationship Management

by Michael Cloke BA (Hons) Marketing

In this lesson, I introduce the principles of relationship management that you need to know including; marketing in society, the marketing environment, psychology, consumer behaviour and market research.

So what did you think of these videos? I’d love to hear from you… Please leave a comment or any questions in the box below. Also, if you think [...]

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The Marketing Mix Principle

by Michael Cloke BA (Hons) Marketing

In this lesson, I introduce the marketing mix principle that you need to know including; marketing in society, the marketing environment, psychology, consumer behaviour and market research.

So what did you think of these videos? I’d love to hear from you… Please leave a comment or any questions in the box below. Also, if you think that [...]

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Principles of Marketing Management

by Michael Cloke BA (Hons) Marketing

In this lesson, I introduce the principles of marketing management that you need to know including; marketing in society, the marketing environment, psychology, consumer behaviour and market research.
Principles of Marketing Management (Part 1)
Principles of Marketing Management (Part 2)
Principles of Marketing Management (Part 3)
So what did you think of these videos? I’d love to hear from you… Please leave a [...]

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Fundamentals of Marketing

by Michael Cloke BA (Hons) Marketing

In this lesson, I introduce the fundamentals of marketing that you need to know including; marketing in society, the marketing environment, psychology, consumer behaviour and market research.

So what did you think of these videos? I’d love to hear from you… Please leave a comment or any questions in the box below. Also, if you think that [...]

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