The 10 Golden Rules of a Landing Page
By the end of this training you will be able to create a highly converting landing page.
Here are the 10 Golden Rules of a Landing Page
1. Your landing page should have one goal.
Not two, not zero, but one.
If your landing page has zero goals, it’s a “branding” page. If your landing page has more than one goal, you will confuse the visitor and cause decision paralysis.
2. Keep it clean
Unnecessary or mis leading imagery or words should be avoided. Keep it relevant to your end goal.
3. Do not use false endorsements
Do not use the name of an authority figure for false endorsements.
Further, you should promote and brand your own good name by keeping your promises, in headline, subhead, graphic, offer, delivery, and guarantee, and keep your reputation pure.
4. Respect the white space
Keep your landing page quickly scan able and readable.
Break up the text, and include headings (h1) sub-headers (h2) bullet points and make your sentences simple.
5. Fast download speed.
Make sure your web host provides a good, fast and reliable service. The on-page code must have a fast load time.
6. Clear and concise copy
Do not use long and boring copy. Keep it compact and goal orientated through to completion.
Do not make unbelievable claims. You must have proof of any trust marks, and checkable testimonials.
Do not compromise your integrity with suspicious associates, nor tarnish your reputation through excessive refunds and unresolved support issues.
7. Stay on message
Do not drift into irrelevancies. Remain goal orientated throughout and do nothing that does not contribute towards your goal.
8. Do not waste your visitor’s time
Do not steal the visitor’s attention, time, money, and bandwidth, but inform, educate, and persuade only after receiving consent and permission.
Deliver consistent value in all you say and do.
9. Be authentic
The only way to succeed online is to be authentic. Always speak the truth about your product, offer, guarantee, and your competitors.
Maintain your integrity at all times.
10. Give value without expectation
Do not expect your visitor’s to hand over their cash, credit card, email address, or phone number.
Remember to provide value in fair exchange, and all will be well.
Love and serve your customer
You should love and serve your customer in all humbleness and gratitude. Remember that without your customer, you would not exist in business.
WHAT is your unique POINT OF DIFFERENCE?
This can be a part of your system, solution; service or design that is unique to you. (see segmentation, targeting and positioning).
Decide on your OPTIN OFFER
What are you going to offer of value in exchange for their email? How To, Discover or Learn the Secrets??? Always works.
Use emotional words and phrases like;
“cold” “hungry” “broke” “bankrupt” “left out” un-loved” “don’t belong” “don’t get rejected” and “don’t get left behind” etc…
Copy-write your needs/benefits driven PRE HEADLINE
Are you xxx xxx ??? Asking questions always works.
Copy-write your MAIN HEADLINE
Using Maslow’s Triangle, identify the level you are targeting and press the hot button. Headlines like “DON’T BECOME HOMLESS!!” is Guaranteed to work.
Copy-write your SUB HEADLINE
Describe the problem and communicate your solution.
i.e. “I’ll show you step-by-step EXACTLY what to do and how to do XXX…”
CALL TO ACTION!
Always remember to tell them exactly what you want them to do. i.e. Put Your Name and Email in the form on this page a click the Get Access NOW! Button.